Formerly known as Innovative Solutions
Digital Marketing
We are a leading Institute for Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry, which leads to an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 10 global certifications from Google, Facebook, YouTube, etc. and placement assistance. Many of our past participants are working for various companies as digital marketing professionals
Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?
Digital Marketing is the right course for you. It doesn’t need any programming skills, as familiarity with the internet is sufficient to master the concepts to pursue a successful career. A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you crack a job by doing the handholding from training to placement.
Who should do Digital Marketing?
- Working Professionals
- Branding / Sales / Marketing Professionals
- Students
- Entrepreneurs
- Startups
- Housewives
Opportunities For Digital Marketers
- You can go for a Job / Freelancer/ Consultant
- You can start a website (Blog)
- You can start an App/Video Channel monetize
- You can start a Digital Marketing Agency
- Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
- The positioning challenge and marketing crisis
- How the 4Ps of marketing are transformed in the digital space
- Utilising digital opportunities to create value. The “long-tail” effect
- How customer behavior is different in the digital domains?
- The role of peer influence in the purchase process
- What are customer networks and their use in digital marketing
- How customer behavior is different in the digital domains?
- The role of peer influence in the purchase process
- What are customer networks and their use in digital marketing
- What are customer personas and how are they used in digital marketing segmentation
- Digital Marketing Funnel: What is it and how is it used?
- Customer journey
- What are customer personas and how are they used in digital marketing segmentation
- Digital Marketing Funnel: What is it and how is it used?
- Customer journey
- Outlining a planning framework for paid ad campaigns
- Highlight examples to reveal key insights and ideas in PPC
- Describing the ecosystem for Google Ad campaigns
- Outline managerial decisions that need to be made in each and factors that need to be considered while making them
- Email and social media marketing strategies and their execution in Digital Marketing
- Build an engaging social media marketing strategy leveraging social listening
- Analyse digital marketing strategies of a few brands
- Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
- Overview of techniques related to A/B testing and split testing and how it can be applied in social media
- Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?
- What are the data requirements for different platforms? How do you integrate offline with online?
- Optimising Campaigns using Data Analytics
- Data strategies for marketing
- Identifying and profiling competitors based on different attributes
- Content production and distribution through earned, owned, and paid media
- Launching an effective digital marketing campaign and post-campaign analysis
- Examples of successful strategy planning and execution from India and global markets
- New technologies and marketing transformations in digital environments
- IoT and Robotics
- The impact of artificial intelligence on the future of marketing and consumer behavior
